As a Marketing student data mining is a very useful tool to help marketers to identify shopping patterns. So what exactly is Data Mining? The process of analyzing data from different perspectives and summarizing it into useful information, the information then can be used to increase revenue, cuts costs, or both. Data mining is all around us and most people don't even realize it. If have some type of product and want to know how the public reacts to your product, then you would use some type of data mining program to help forecast future sells and help improve revenue. Data mining is nothing but a statistical program on probability on how, why, and when we buy things and a possible look into the future in sales.
For further information click on http://www.anderson.ucla.edu/faculty/jason.frand/teacher/technologies/palace/datamining.htm
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